My second event

As for my second event, I am tempted to look at the promotion for the London Drinker Beer & Cider Festival. Reasons for this are; it would be easy using mintel and KMR software to find a target audience, as a cider drinker it interests me and finally, it is completely different to my other event (disneys the lion king musical) and it will be interesting to see a comparison between the two. I found the event on one of the websites recommended on the brief. http://www.whatsonwhen.com/sisp/index.htm?fx=event&event_id=186021