Further Advertising

On our way back to my friends house we took one more photo of an advertisment for the lion king musical

Once again apologies for the poor quality but we were on an escelator and took it in quite a rush. However in many ways its a good thing because we can get a comparison between the Lion king musical and the poster to its right. Although we cannot tell what the other poster is, it is easy to say that it has a  pretty bland and boring color scheme in comparison towards the lion king. The main critisim I have towards this method of advertisng on escelators is that do people honestly read them particularly if they go up and down them several times a day. This could tell us that these forms of advertising are specifically aimed at tourists, hence the bright colors to make the advert stand out.