Here I was thinking I was finished then I suddenly remembered direct mailing. The reason I forgot about this is the fact that both events did not do alot of this and it slipped my mind.
In terms of disney they did not send information regarding the lion king musical but thay have sent me several emails about other events they do. This can be seen in the previous post and its more in terms of sale promotion for other popular events than advertising the lion king musical.
Once again the beer and cider festival organisers are keeping a lot under the radar and saving the best for its members. CAMRAs direct mail would probably be the free newspaper and magazines and within these there would be the advertising for its events.
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