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Monday, 5 March 2012

Who Sponsors what

In terms of well suited sponsors the london drinker beer and cider festival has it covered. I touched lightly on the sponsors a while ago but will now try to go into further detail.

The first sponsor we see is Brodies's Beers which is a brewery in London. From their website we can read the story of how they were founded, almost like a diamond in the rough sort of element or an underdog. The brewery is well suited with this event because they clearly want to boost their sales and get recognition. This particularly brewery is also the first sponsor we see on the page of sponsors indicating that they have invested the most money.  http://www.brodiesbeers.co.uk/

The second sponsor we see is actually two pubs but put together indicating that they are owned by the same person or buisness. This is further proved when we read though the first website and it mentions the other pub. The first pub is called the bree louise and from the website it pretty much has everything you would expect to find in a sterotypical pub, real ale and award winning pies. The website itself however is rather off putting and looks like it was designed last minute by someone who does really take the impact technology could have seriously. It appears to be homemade as most websites have the web designer at the bottom of the page http://www.thebreelouise.com/index.html

The second pub mentioned is named the Duchess of Cambridge. This seems like a much more appealing pub this is just based on the website alone which was designed by a specialist. Much like its sister pub it mentions its commitment to real ale and quality food, including pies once again.  http://www.thebreelouise.com/index.html. These pubs like the first brewery have most likely sponsord to raise awareness of their businesses. They are particularly well suited as they, like the event a proud to serve "real" ale. Also they are likely to bring in the same customers. In this case the sort of lad who likes a good pint to wash down his steak and kidney pie.

Three other big sponsors are all brewerys but whats interesting is that two of them are relatively new for brewerys. Redemtion Brewing was founded in 2010 and Sambrook's Brewery was established in 2008. This indicates that these relatively new competition are sponsoring to get a follwing rather than the other brewery Fullers who were established in 1845 who are most likely just trying to reaffirm their follwers.  http://www.fullers.co.uk/rte.asp?id=207 http://www.redemptionbrewing.co.uk/beers.php http://www.sambrooksbrewery.co.uk/main/about/

The final sponsor is another brewery. Im beginning to see a pattern emerging here, however, this particular brewey is infact the UKs largest private brewery called Wells & Youngs.With most likely the largest selection of beer and ales it is most likely that they have they largest fan base which could explain why they did not pay as much as the other sponsors as they are already well known and are just sponsoring to show their support to the event and its attendees. http://www.wellsandyoungs.co.uk/

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