Predicted target audience for the London Drinker Beer and Cider Festival

When looking up KMR I found a category titled "DRINK--It's worth paying extra for good quality beer." In which their survey asked this question and recorded the details and broke it down into gender, age, social grade, income, employment status, marital status, level of education, children in the household and disability. Yes they really do go into that much detail..........

However I mainly focused on; gender, age, social grade and income.

A lot of numbers, well essentially the organisers (CAMRA) who campaign for real ale will be looking for a target audience who feel the same way in getting quality beer even if a little more expensive. Therefore their target audience will be people who agree with this survey who according to this are mainly male early 20s to early 30s with a high income. These points towards more outdoor advertising and use of magazines and newspapers. However their target audience will not be their only audience as beer and cider nowadays varies over more age groups and social grades due to brand stereotypes. Next I will be looking at beer and cider in general and not quality of drink against price