Looking up Kmr software shows us that Cider is mostly consumed by males, through a varied age but particularly young people from 18-24 and also underage drinkers. As a Demorgraphic it would appear that Cider has all the boxes ticked. Its popular among young and old, those with a low and high income, those who are in full time employment and full time students.
https://www.kmrsoftware.net/netquestuni2/default.aspx
It would appear the only market Cider struggles with is the Female drinking market, however according to ~Mintel~ this market is now on the increase. Innovation and greater segmentation will continue to drive the cider market, with new customer groups already emerging such as the 2.3 million, primarily younger (18-24 year-olds), female drinkers who drink the new pear/other fruit ciders but not traditional apple cider.
http://academic.mintel.com/sinatra/oxygen_academic/search_results/show&/display/id=480950
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