However it could be argued that this musical theatre act will bring in different groups than the KMR readings as the Lion king is often associated with younger people. Even I remember watching the lion king when I was a child. Furthermore this may also lead to family attendence at this particular event.
You've really got going with this and I'm pleased to see use of TGI and Mintel - slightly worried if we are breaking copyright too by putting the charts up here?
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