To the Theatre!

After the whole Camden mishap we decided to go to the theatre itself for more photos on the lion king musical. When leaving Piccadilly station my friend and i noticed a piece of advertising for the lion king not where we really expected to find one.

This is on everyone of these ticket things and there is about ten of them alone and the advertising is on both sides making it impossible to miss and people obviously have to go through them to get in or out and since Piccadilly station is very popular this results in mass exposure for the event and it also once again is aided by bright colors on a usually rather deary background.

I will post the remaining photos in the next two days and then go into more detail on the strong and weak theory of advertising to help me to compare these events methods of advertising.