From what i can see Disney is much better at sales promotion than the Beer and Cider festival organisers CAMRA. From what I could find Sales promotion wise for the beer and cider festival, they seem to offer only minor incentives such as free entry at lunch time on wedensday and thursdays however this is probably because they want people to get hungry at their event and purchase their food.
Another incentive they offer for their members is discount entry but thats only by £1 which for £20 per year membership cost is not what I would call enough!
CAMRA however offer better incentives for those who want to join such as vouchers off wetherspoons and free magazines http://www.camra.org.uk/benefits
Furthermore we have to remember that comparing Disney and CAMRA is like comparing a skyscraper to a shed in terms of size and money. Disney is known world wide by young and old who both grew up with it including myself. Its hard to beat some Aladdin
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